Vulcan Fest: California University of Pennsylvania Homecoming Weekend Celebration
JMS Advisors worked with Washington County Tourism and Promotion Agency and California University of Pennsylvania to create the Vulcan Fest Home Coming Weekend Celebration. The engagement included securing concert talent, sponsorship sales, media buying, placement, media relations, public relations and publicity. The goal of the annual event is to reconnect with the 55,000 Cal. U. living alumni.
