Jennifer Bertetto


One word perfectly sums up Jennifer: Dedication. It’s there in every aspect of her life. Take, for example, her almost three decades of experience in media and publishing. She began as a stringer for the sports department at the Valley News Dispatch — while still in high school. After graduating from the University of Pittsburgh, she became a sales rep for the Tribune-Review’s burgeoning expansion into the Pittsburgh market in 1997.

Jennifer’s dedication took her upward — from sales manager to majors accounts director, then advertising director, then Vice President and Chief Operating Officer. In 2015, she became President and CEO of Trib Total Media. Yet, with every goal she completes, Jennifer continues to look ahead — and in 2016, she helped launch 535media.

As a board member for the News Media Alliance, representing over 2,000 news organizations and their multiplatform businesses around the world, Jennifer has her finger on the pulse of the digital evolution of the news industry — from finding ways clients can gain online revenue to developing alternative revenue streams and engaging audiences.

When she’s not helping clients uncover their company’s unique digital potential, Jennifer helps organizations like the National Aviary and Animal Protectors of Allegheny Valley become even stronger. And you want dedication? How about the fact that Jennifer has exercised every single day for over 3,300 days. Now that’s dedication!

Matt Miller

Chief Operating Officer

Matt Miller, his wife Renee and their two kids live on a small farm in Washington, PA. Matt loves to watch his kids play sports, golf, and ski in his free time. He also is passionate about taking care of their family farm.

Matt is an experienced C-suite executive, entrepreneur and mentor focusing on advertising, business development, customer service and marketing. Matt strongly focuses on sales and is skilled in practicing and coaching needs-based selling and maximizing profits. Matt is committed to providing an atmosphere of exceptional employee morale and impeccable customer service.

Matt worked his way from intern to Chief Revenue Officer at Observer Publishing Company (OPC) by dedicating more than 22 years to the growth and success of the company. Matt is proud to have been one of only two non-family members in the executive leadership team and served in the growth of the company up until its acquisition in 2018.

Matt oversees all things revenue for Trib Total Media (TTM) and business consulting for JMS Advisors (JMS). AT TTM, Matt leads a team of more than 40 focused on daily and weekly newspapers, digital advertising, direct mail, marketing, research, and analytics. AT JMS, Matt is focused on business consulting. JMS's expertise lies in developing bespoke business solutions tailored to each client's unique needs and circumstances.

We believe there is no one-size-fits-all approach to solving business problems, so we always take a customized approach. We work closely with our partners to understand their specific challenges and goals and then design and implement a fully customized solution to meet their requirements.

Stephen Rydzak

Marketing Strategist

Stephen comes to JMS Advisors after working in marketing and communications in the higher education, sports and event management, nonprofit, and economic development industries. He serves on the board of the PONY League World Series, overseeing the organization’s marketing and communications, sponsorships, volunteer management, grant writing, and more.

Prior to joining JMS, Stephen worked at Washington & Jefferson College in a variety of marketing and development roles, helping to expand the College’s enrollment marketing, public relations, social media, online presence, and fundraising efforts. He is an active volunteer in the Washington County community and serves on a variety of nonprofit boards.

Stephen earned a bachelor’s degree in business administration and marketing from W&J.

Mark McConnell

Director of Development

You could say that Mark is in construction. His building materials? Computer codes and servers. His passion for digital technology has origins in his first computer — the Tandy 1000RL. It’s been upward and onward ever since, from his start in 2008 as a web designer for Trib Total Media to his current role leading 535media’s elite team of developers and designers on projects for a vast array of clients — from small, family-owned businesses to large enterprises. Together Mark’s team helps clients with everything from managing server infrastructure to designing, building and maintaining functional user friendly websites.

A graduate of Penn State University, Mark embraces the challenge of unlocking technology’s potential to take the client’s business to the next level.

When he’s not at a computer, Mark enjoys photography and kayaking. He’s also an avid video gamer with an interest in the growing world of eSports.

Jessica Jones

Director of Research & Analytics

With Jessica, it’s all about understanding. From understanding her clients’ needs and vision, to understanding the data behind winning marketing strategies, to understanding how to convey all of it in the most straightforward terms to her clients.

Understanding takes dedication. And Jessica has been dedicated to her mission since she began her career. She earned a degree in psychology from Allegheny College, and followed that with a master’s in marketing from the University of Nevada at Las Vegas Business School.

She joined Trib Total Media in 2006 as a market research analyst, being quickly promoted to Assistant Director of Marketing and then to serve as the company’s Director of Research & Strategy. In 2016, she was part of 535media’s founding team as its Director of Marketing.

A DIY fan, Jessica dedicates her free time to home projects, exercising, and enjoying time with her husband and two sons.

Jennifer Walters

Chief Financial Officer

A graduate of Slippery Rock University, Jennifer began accumulating three decades of media and publishing savvy as the Financial Planning Manager for Philadelphia Newspapers. From there, she served on the Global Consolidation Team with Marconi Communications (now Ericsson). She began working for Trib Total Media in 2003 as Finance Manager, moving into other roles over the years, including Chief Strategic Planning Officer, Corporate Controller, and as CFO in 2011.

More than anything, Jennifer is committed to the teamwork and camaraderie it takes to piece together 535media’s myriad projects. Her penchant for problem solving allows her to uncover just the right plan to help clients succeed. She’s locked in on working creatively and efficiently to best meet the needs of her client.

When she’s not on the job, Jennifer enjoys relaxing with her family at home, where she’s an enthusiastic gardener. For more than 15 years, Jennifer has had the pleasure of serving as the Alumni Advisor to her college sorority — Delta Zeta.

Lindsay Bock

Director of Marketing

Lindsay’s career at the Trib started during the summer of 1999 when she interned in the Marketing Department in the Greensburg office of the Tribune-Review. The following year, after she graduated from St. Vincent College, her boss from my internship called and asked if she’d like to interview for a full-time position with her at the Pittsburgh Tribune-Review. Of course, she did! Her mentor and friend, Janet Corrinne-Harvey ultimately offered her the job. Lindsay accepted, started on August 29, 2000, and never looked back.

Lindsay and her husband are the proud parents of two amazing daughters, a miniature dachshund, a cat, and a turtle. In her spare time (yeah right!) she enjoys beach vacations, reading, and yoga.

Eric DiCroce

Data Scientist

No bio yet.

Troy Piekarski

Director of Digital Revenue & Publisher Solutions

You would be hard-pressed to find a more well-rounded and experienced digital media professional than Troy. He graduated Summa Cum Laude from the University of Pittsburgh with a Media Communications degree. He started his career working for an online retailer where he learned how to build and market global promotional campaigns alongside executives from Hollywood’s largest production studios. This experience led Troy to the Pittsburgh Post-Gazette where he spent most of his career up to this point.

In Marketing at the Post-Gazette, Troy authored the company’s first digital sales curriculum and created an academy for the PG’s traditional salespeople to transition into multimedia consultants. Before long, Troy was pulled into Sales where he experienced unprecedented success that quickly led to a promotion as Digital Sales Manager. Directing the PG’s digital sales strategy, Troy led his team to exponential digital revenue growth. He also established the Pittsburgh region’s first-ever dedicated digital media agency in 34 Allies (now BENN) and helmed the PG’s acquisition of

Over the course of his career, Troy has also held high-level leadership positions at an Emmy Award-winning national Automotive agency, America’s largest radio company, and one of the top 100 automotive dealership groups in the country.

Troy is presently the Director of Marketing at Trib Total Media. His time with the Trib has been a dream come true. Working within a local media company that truly values innovation and produces a culture of collaboration is the perfect match for Troy’s comprehensive experience and digital leadership expertise. The most exciting part is, he’s just getting started.

Troy resides in Shaler Twp. with his wife, three daughters, and six cats. Troy’s daughters are his pride and joy. Almost every night after work and throughout most weekends, he and his wife can be found either cheering on or coaching their daughters in softball, dance, soccer, acting, and swimming.

Chris Yatcko

Digital Marketing Strategist

No bio yet.

Dusti Philips

Product Manager

No bio yet.

John Swiatek

Founder and Business Development

John Swiatek is a respected 30-year veteran in the sports, entertainment, hospitality, tourism, racing/gaming, non-profit and banking industries.  He has been involved in minor league baseball (co-founded the Washington Wild Things) and he co-founded The Mylan Classic golf event.

His early career includes extensive history working in the horse racing, gaming and leisure industries. He was the top-ranking executive for Ladbroke/USA who owned the Meadows, Meadows TV Racing Network, Internet Wagering Platform, racinos (horse racetrack and casino) and casinos. From marketing and management to business start-ups and all aspects of marketing and public relations, he has addressed every key role expected of a leading advisor, and his network of industry and media relationships is second to none.

Mr. Swiatek received a bachelor’s degree from Duquesne University and a master’s degree from Robert Morris University. John is a Community Bank Board of Director (NASDAQ: CBFV), a Washington Health System Foundation Board Member previously served as Frontier League Director, Chairman of Pennsylvania Racing Association, President of Harness Tracks of America and Board Member of Big Brothers and Big Sisters and the Washington County Chamber of Commerce