Enhance your company’s digital presence with our targeted display solutions, strategically crafted to showcase your message to the right audience. We build personalized audiences through factors such as demographics, geography, behaviors, and interests. By pinpointing these key audience segments, we ensure maximum online exposure for your business, reaching potential customers across various online platforms.
Audience Targeting
Unlock the full potential of your website by targeting the right audience. Whether it’s through demographic segments, interest categories, or targeting frequently visited online spaces, we deploy strategic tactics to optimize your outreach. Here’s how we can tailor our approach for you:
Affinity Targeting
Tailor your ads to individuals based on their specific interests as they engage with various online content. We’ll help you choose from a diverse range of categories to ensure your ads reach your target audience.
In-Market Targeting
Engage with consumers who are researching or comparing similar businesses and products. This focused approach targets specific customer personas to help you reach a pre-qualified audience actively seeking products and services like yours.
Custom Audience Network
Use our online audience segmenting solutions to unlock the full potential of your business. We’ll work with you to understand the diverse demographics, interests, and online behaviors of your customers to create a customized audience network that ensures your online marketing efforts resonate with your customers.
Demographic Targeting
Elevate your marketing success by precisely targeting customers with the right demographics. Whether it’s age, income level, life-stage group, or other demographic data, we use advanced tools to pinpoint potential customers to ensure that your website attracts the most relevant audience for increased engagement.
Site Retargeting
Don’t let potential customers slip away after visiting your site. Our site retargeting solutions help you reconnect with visitors who explored your website but didn’t make a purchase. By strategically placing ads, we guide them back to your offerings, increasing the likelihood of conversion and maximizing the impact of your online presence.
Search Retargeting
Capitalizing on customers who have actively searched for your business or similar products or services is a smart move. Our search retargeting services enable you to display targeted ads to users who have shown interest in your business or related keywords, giving them a compelling reason to revisit your site.
Contextual Retargeting
Harness the power of online behaviors with contextual retargeting. Whether through keyword contextual targeting or content contextual targeting, we leverage customer online activities to bring likely consumers to your site. Reach audiences engaged in content relevant to your business through keyword contextual targeting or connect with potential customers who have explored sites similar to yours through contextual targeting.
Geoframing
Discover the power of Geoframing, a cutting-edge method that taps into the unique capabilities of mobile phones to unveil valuable user behaviors. By identifying frequently visited locations like home, work, shopping spots, hobbies, and interests, Geoframing provides a comprehensive understanding of consumer habits.
How does it work?
Each mobile phone is equipped with a distinctive device ID number, anonymously linked to the carrier. Geoframing utilizes Device ID Targeting, monitoring the location information associated with each device. This data is transmitted to the cloud, creating an invaluable resource for marketers. Leverage this information to precisely target consumers or their devices based on their past locations and current residence.
Explore Your Device ID Targeting Options:
Location Targeting – Similar to traditional geofencing, pinpoint specific and relevant locations or buildings.
Zip Code Targeting – Target a neighborhood, create a radius around a store, or cover larger geographical areas.
Device ID Demo/Interest Targeting – Connect with devices of individuals who fit desirable demographics or exhibit specific interests.
Residential Address Match – Target any database of residential addresses to enhance precision.
Lookalike Targeting – Expand your reach by targeting users with similarities in demographics, location, and behaviors.
Social Extension – Engage with devices frequently observed together in the same location, amplifying your impact.
Once you’ve defined your targeting strategy, unlock the ability to measure foot traffic and track sales, gaining actionable insights for your marketing campaigns.